Vine creator announces the name of his new app and it bites… er, it’s byte!


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If you’re one of the many people who miss the looping video app Vine, we have some good news for you.

Vine co-founder Dom Hofmann has just confirmed his plans to bring the popular app back are coming to fruition. On Wednesday, he tweeted out that the new looping video app will simply be called byte (with a lower-case “b”).

Hofmann has been teasing a Vine revival under the name ‘v2’ since November 2017. Earlier this year, however, Hofmann claimed development of ‘v2’ was indefinitely postponed due to the costs associated with developing the new video app.

It looks like ‘v2’ is back on now, under the new moniker byte. Still nothing on the features or general thrust of the service, though it seems clear Hofmann is interested in cultivating the good will that Vine generated in the creative community with its GIF-like looping videos.

Vine was acquired by Twitter in 2012 and quickly became one of the most popular video-sharing platforms in Apple’s App Store. However, Twitter shuttered the app in late 2016.

Hofmann left Vine a year after Twitter acquired the app. He went on to create another app, a quirky digital art creation tool, interestingly enough also called Byte. That app failed to take off.

Even though the Vine platform closed, the medium remains extremely popular. Vines, the six-second looping videos originally posted on the Vine app, are still shared via social media and YouTube compilation videos.

You can stay up to date with byte at its website and on Instagram and Twitter. It should be noted that byte is completely unaffiliated with Twitter.

BY MATT BINDER


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